Oliver Price’s Weekly GDPR Blog #17 – Are we a step closer to the end of automated nuisance calls?
If like me you do not welcome unsolicited nuisance callers whose first line might be “I hear that you have been involved in an accident that was not your fault” then you might be heartened by the two biggest fines that have been levied against companies misusing data in the last few weeks.
Mis-sold Products UK Limited which made 75 million nuisance calls in four months has been fined £350,000 and Holmes Financial Solutions Limited were fined £300,000 for making 8.7 million nuisance calls. Of course neither of these companies had the required consents to make direct marketing and breached the existing Data Protection Legislation.
It is clear that the Information Commissioner sees this sort of abuse as a prime candidate for much more hefty fines when the GDPR comes in to force. Ironically, claims management companies are starting to latch on to the new law coming in to force and the heftier fines. For instance, I am aware that one such firm is already posting website adverts for people who have been affected by breaches with regard to sensitive personal data.
If nuisance calls do disappear as a result of the new law that will be a good thing. I am at a data seminar today and this topic came up for lively discussion!
Last updated 02/02/2018